Darren Mahaffy leads the business growth efforts at Nature’s Path Foods as the Vice President of Marketing and General Manager for the UK. He has extensive knowledge and experience in consumer brands, having worked at leading packaged goods companies including Procter & Gamble, Gillette and Campbell’s. He has a passion for beating the completion through great trial generation programs, building trust in consumer brands and driving higher ROI through test-and-learn approaches.
Darren came to Nature’s Path, North America’s largest organic cereal manufacturer, from Weston Bakeries, Canada’s leading commercial bakery. During his tenure at Weston, his team received two Grand Prix awards in 2010 for their work – Best in Bakery and Top Consumer Acceptancefor the launch of Gadoua MultiGo. He also led the award winning promotional program behind Weston’s 2010 Winter Olympic Games sponsorship – a winner of the Best Temporary Display at the Global 2010 POPAI Awards.
Darren worked at Gillette Canada, where he led several launches including Gillette Fusion, Tag Body Spray, and Venus Embrace. Before Gillette, Darren had stints at Campbell’s, Pepsi-QTGand he started his career at Procter & Gamble in Toronto.
Darren lives in Surrey, BC with his wife, daughter and son. He is an adjunct faculty member of the University of British Columbia. He loves hockey, participating as a player, coach, referee and fan. He has also been known to bore people to tears trying to convince them of the strategic elegance of curling.