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Expo East 2013 Education:
Expo East Education 2013
Our compelling and informative programming offers cutting-edge insight from expert Natural Products Industry professionals; up to the moment data, trends, and product analysis from our top-notch editors; and nuts and bolts training for your store-level concerns, from customer service to staff training.
Keynote Address: Dr. Raj Sisodia
The bestselling book, Conscious Capitalism, outlines a business approach that unleashes the full potential of capitalism for social change. Co-Authored by Dr. Raj Sisodia and John Mackey (Co-CEO of Whole Foods Market), the book is a manifesto for anyone who is interested in building a successful enterprise, pursuing a meaningful vocation and serving the world effectively.
Dr. Raj Sisodia is a global leader of the Conscious Capitalism movement. He is the founder and Chairman of the Conscious Capitalism Institute. He has a Ph.D. in marketing and business policy from Columbia University. He has published nearly 100 articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Business Strategy, Journal of Business Research, and many others. He also writes frequently for the Wall Street Journal.
Don’t miss this opportunity to learn the inspiring principles of doing well by doing good.
Friday, September 27, 2013 9:00 - 10:00 am
NEXT Accelerator Product-to-Shelf Workshop
Wednesday, September 25th, 2013
Half Day: 8:00 am - 1:30 pm OR 12:00 - 5:00 pm
Full Day: 8:00 am - 5:00 pm
Growing the NEXT generation of natural businesses
The NEXT Accelerator Product-to-Shelf Workshop is the place to come for the essential solutions that your young and growing brand needs to succeed. Our one-of-a kind conference program is packed with the premium speakers, experienced insights, and wise solutions you can’t get anywhere else.
Fundraising - The NEXT Shark Tank Pitch-Slam will provide 4 lucky companies with the opportunity to compete for valuable prizes, networking introductions, and expert advice. We’ll also dig into crowd-funding, business valuation, structure, and effective fundraising strategies.
Manufacturing - Getting your product made and on the shelf means navigating a maze of suppliers, producers, distributors and pricing issues. This track will feature insights, advice, tools and strategy from the winning brands, founders, and industry consultants you’d love to have on your team.
Branding and Packaging - Building a brand that resonates in the marketplace is more complex than just a logo and tagline. Learn from the best natural products branding and packaging companies in the country to glean the actionable steps you can take to create and grow a winning brand. You can even take part in a hands-on packaging review to see how your packaging measures up!
Sales and Marketing – You’ve got a great product, now you need to sell it? What’s the best sales and marketing strategy for you and your brand? We’ll help you navigate the complex maze of direct sales to retailers, reps, brokers and distributors and provide insight into how you can make the most of your marketing dollars through powerful social media and cause marketing.
Retailer Workshop and Dinner
The Tools You Need to Succeed
Our all new, improved evening Retailer Workshop features three compelling education tracks that provide you with the latest insights into business, cutting-edge food and supplement trends, store-level advice from leading industry experts, a keynote address from retail coaching expert Alf Dunbar, a tasty networking dinner, and a raffle with loads of valuable prizes.
You’ll find the deep expertise and insights you’re looking for during our retail workshop forums. Here is a program overview:
Business Forum - From increasing sales through innovative marketing and events, capturing the essential Special Diets market, and utilizing the most effective social media strategies and online tools for natural retailers, our business forum provides the cutting edge sales and marketing advice you need.
Food and Supplements Trends Forum - Winning editorial insight, expertise and recommendations on the latest food, supplements, and personal care issues, trends, SPINS data, and consumer shopping habits.
Store Level Forum - Providing store-level strategies for outstanding customer service, employee education and training, and avoiding common retail pitfalls. You won't want to miss this practical, hands-on series.
Retail Store "Look and Learn" Tour
We're visiting brand new retailers this year! Join us for a tour of two striking examples of retail excellence. In addition to a private tour and Q&A at the stores, we've set up an onsite education session from a retail expert. Don't miss the visuals, the insights, and the inspiration from this day of experiential learning!
Wednesday, September 25th 8:30 am - 3:30pm
Cost: $75, lunch included
Sustainable Seafood Tour
Join Steve Vilnit, Fisheries Marketing Director from the Maryland Department of Natural Resources, for a day of education and training on sustainable fishing, processing and buying. Enjoy a sustainable seafood lunch at a waterfront café. Register now. Space is limited.
Wednesday, September 25th 8:30 am - 4:45 pm
Cost: $75 (includes sustainable seafood lunch stop)
Please plan on meeting at the check-in desk in the Charles Street Lobby 15 minutes prior to departure time.
View a slideshow of photo's from last year's tour.