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  • New York,  NY
  • United States

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  • New York, NY, August 7, 2017 – Crave Crush LLC, a company dedicated to helping individuals lead healthier lives by eating less sugar, today announced a nationwide retail partnership with The Vitamin Shoppe (NYSE: VSI)

    Crave Crush* is a mint lozenge that reduces sugar cravings within seconds.  Its main ingredient, gymnema, is a natural leaf extract that has been a staple of eastern diets for over one thousand years.  Gymnema helps support healthy dietary habits.  It influences the tongue’s sweet taste receptors, thereby preventing activation of those receptors by sugar molecules and preventing those receptors from signaling the brain.

    “Crave Crush is one of the most innovative products to enter the weight management category in years,” said Doug Jones, Chief Merchandising Officer at The Vitamin Shoppe.

    Crave Crush is sourced from natural ingredients.  It was developed using a patented technology created by Crave Crush LLC in partnership with Dr. Grant Dubois, former Director of Ingredient and Product Sciences at the Coca-Cola Company and one of the world’s leading experts on sweet taste.  Further, product efficacy has been demonstrated in clinical studies completed by Eric Stice, PhD of the Oregon Research Institute.

    “We are excited to be the first national retailer to carry Crave Crush.  Our in-store Health Enthusiasts are uniquely positioned with the knowledge and experience to help educate consumers about the product’s unique benefits,” said Doug Jones.

    Crave Crush has recently been featured in Bloomberg Business Week, The Huffington Post, Well + Good, in Tim Ferris’s 5-bullet Friday, and on Buzz Feed.

    *Crave Crush is a dietary supplement that helps limit cravings for foods with sugar.

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