BALTIMORE, MD (September 14-16, 2017) – With its perfectly free™ frozen bites and pints of frozen desserts now available in 4,000 supermarkets, convenience, health and wellness stores, college dining halls and office complexes, Incredible Foods is a rising star in the growing market for non-dairy, allergy-friendly foods.
“Growing consumer health awareness, especially among millennials, is contributing to the demand for products like ours as they’re better for you than many traditional treats as well as more convenient and more fun to eat than many,” said Kevin Murphy, CEO at Incredible Foods. “And when you consider the growing rate of food allergies -- especially among young people -- demand for non-dairy and allergy-friendly products will only continue to increase.”
In its first-ever exhibit at Natural Products East, held September 14-16 at the Baltimore Convention Center, Incredible Foods is showcasing its growing family of perfectly free™ frozen bites and pints of scoopable non-dairy frozen dessert. All perfectly free™ products are non-dairy and are also free from wheat, eggs, fish, shellfish, tree nuts and peanuts – food that’s responsible for 90 percent of all food allergies.
perfectly free™ frozen bites, available in seven flavors -- raspberry chocolate, mint chocolate, orange crème, rich cocoa, salted caramel, cherry and blueberry – are made with a creamy ice cream-like core and have only 30 calories or less per bite. The bites are available in convenient grab-and-go four-packs or in a box of eight. Non-dairy pints of perfectly free™ frozen dessert are available in three flavors: strawberry sundae, caramel café and fudge swirl. In addition to being non-dairy and allergy friendly, all perfectly free™ products are gluten-free, non-GMO and vegan.
The US dairy alternatives market is expected to grow at 13.2 percent through 2020 from $2.4 billion to $4.4 billion, according to research firm MarketsandMarkets. In addition, the number of consumers with food allergies continues to soar. According to Food Allergy Research and Education (FARE), food allergies affect more than 15 million Americans (one in every 13 children under the age of 18).
“In addition to providing consumers with more non-dairy, allergy-friendly choices, we’re also moving fast to make our products more accessible,” Murphy said. “Our products are available to consumers throughout the northeast, in the southeast and as far west as greater Chicago. And we’re just getting going.”
About perfectly free™ allergy-friendly frozen treats
The perfectly free™
brand is committed to creating delicious “Big 8 Allergy-Friendly™” foods for everyone who desires a fuller, happier, healthier, free-from lifestyle. perfectly free™ contain only natural, premium ingredients that are non-GMO and free from the top eight food allergens: dairy, wheat, peanuts, tree nuts, eggs, soy, fish and shellfish. All products are prepared in a setting that is free from all major food allergens. For more information, please visit www.perfectlyfree.com
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