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  • New York,  NY
  • United States

Company Description

Icelandic Provisions is a brand of Traditional Icelandic Skyr, made with Heirloom Skyr Cultures. Packed with more protein than yogurt, skyr is a dairy product made with the purest of ingredients.

Brands: Icelandic Provisions MS Dairies


 Press Releases

  • The only traditional Icelandic skyr available in the U.S. partners with Michelin-starred chef on flavor innovation

    New York, NY, (Sept. 11, 2017) – Icelandic Provisions, the only line of traditional skyr available in the U.S., is introducing a new Cherry Black Currant flavor.  This is the ninth flavor in Icelandic Provisions growing line, joining Key Lime, Plain, Vanilla, Coconut, Raspberry, Strawberry Lingonberry, Blueberry Bilberry, and Peach Cloudberry.  The Cherry Black Currant flavor profile was crafted in partnership with Chef Gunnar Gislason, one of Iceland’s most acclaimed chefs and a pioneer ushering in the Nordic food movement in the US.

    “As the only traditional Icelandic Skyr in the US, it’s important to us to honor and celebrate Icelandic culinary traditions.” said Steve Platt, CEO of Icelandic Provisions.  “Working with Chef Gunnar on our flavor development not only gives us a sophisticated approach culinarily but keeps us rooted in native Nordic flavors that pair well with our skyr.”

    The new flavor combines ripe black cherries with the tart punch of black currant, both of which are commonly found throughout the Nordics. Icelandic Provisions partnered with Chef Gunnar Gislason to create the Cherry Black Currant blend.  When he’s not heading up the kitchen at Michelin-starred Agern in New York, Chef Gunnar advises the brand on native Icelandic flavors and culture.

    “Eating skyr with ripe berries is a tradition in Iceland that goes back centuries. For this flavor, we wanted to craft a Cherry that was more complex than what Americans currently have access to and pay homage to that Nordic food tradition of being playful in ingredient pairings.” says Chef Gunnar regarding how the flavor was approached.

    At Expo East, Icelandic Provisions with also showcase their new 24-ounce, multi-serve containers in Plain and Vanilla.  The brand’s Vanilla offering was recently named the number one pick in the yogurt category by ‘Eat This, Not That!’.

    Similar in health benefits to the rest of the portfolio, the new Cherry with Black Current flavor boasts 15 grams of protein and 1.5% milk-fat, all while remaining naturally low in sugar.  Icelandic Provisions Cherry Black Currant will debut at the 2017 Natural Products Expo East trade show in Baltimore, September 14-16.  It will be available at select retailers in early 2018.  With a suggested retail price of $1.79 - $1.99 for the 5.3 oz and $5.99 - $6.99 for the 24 oz, Icelandic Provisions can be found in the refrigerated section of more than 4,500 retail partners nationwide.

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