Two New Functional Smoothie Lines Pave the Way for Evolution Fresh to Lead Growing Super-Premium Juice and Premium Functional Beverage Categories
Evolution Fresh Commits to 100 percent Organic by 2019
SEATTLE (Sep. 14, 2017) – Cold-pressed juice trailblazer Evolution Fresh today previewed its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconutmilk and other functional ingredients. These new functional smoothies allow for market expansion beyond super-premium juice to include premium functional beverages.
The new Evolution Fresh® Daily Probiotic Smoothies and Complete Smoothies were crafted in response to increased consumer interest in gut health and healthy snacking.
“We know a growing number of people are looking for more from their juice,” said Ryan Ziegelmann, president, Evolution Fresh. “With our expansion into functional beverages, we are putting 24 years of experience to work to authentically expand what cold-pressed, high pressure processed juice can deliver. Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fiber and plant-based protein.”
Attendees of the 2017 Natural Products Expo East tradeshow will be among the first to taste the Evolution Fresh® Daily Probiotic Smoothie line, featuring four new organic smoothies, and the Evolution Fresh® Complete Smoothie line, featuring three new organic smoothies. Each new smoothie was crafted to offer “7 Benefits to Help You Thrive” which include: prebiotics and live probiotics, immune health support, digestive health support, protein utilization support, energy, nutrition and plant-based ingredients.
New Evolution Fresh® Daily Probiotic Smoothies
The new organic Daily Probiotic Smoothies from Evolution Fresh combine a coconutmilk base with juice from cold-pressed fruits and vegetables and a day’s worth of probiotics (1 billion CFUs).
- Organic Date-licious Greens: A balance of green vegetables with whole leaf spinach and kale, and sweet citrus notes
- Organic Banana Date: Sweet banana with creamy vanilla notes and the brightness of citrus
- Organic Dark Chocolate Orange: Notes of delicious dark chocolate covered orange finished with a hint of ginger
- Organic Mango Chai: Ripe mango complemented with a blend of cinnamon, cardamom and spices from brewed Chai
New Evolution Fresh® Complete Smoothies: Probiotics + Protein + Fiber
Evolution Fresh® Complete Smoothies are multifunctional beverages combining great taste with a day’s worth of probiotics (1 billion CFUs) to support digestive wellness, plant-based protein for satiety and fiber for digestion. Evolution Fresh® Complete Smoothies will be debuting in three unique flavors in Summer 2018:
- Organic Greens: Sweet and savory green vegetables rounded with a blend of orange, apple and pineapple
- Organic Strawberry: Delicious strawberries, tart and sweet, the taste of summer
- Organic Banana: A well-rounded balance of classic ripe banana, creamy vanilla and a citrus twist
Commitment to 100 percent Organic by 2019
As Evolution Fresh expands into the functional beverage category, the brand is also doubling down on its mission to source quality produce by announcing a commitment to offering 100 percent organic products by 2019. As Evolution Fresh works with farmers to source organic produce, sustainability will continue to be a focus for the brand. Today, more than 80 percent of the produce used in Evolution Fresh® juices is grown within 400 miles of its 264,000 square-foot juicery in Rancho Cucamonga, Calif.
Unveiling a Fresh New Look
In addition, Evolution Fresh® is debuting a fresh new look that showcases the vibrant spectrum of each juice’s ingredients in transparent bottles. Ingredients are listed on the front of the bottle so customers can see the real quality ingredients they will taste. Evolution Fresh will also be making more of its signature juices available in the 11fl oz size when the new look hits the refrigerated section in February 2018.
Leadership Team Committed to Helping People Thrive
To deliver on Evolution Fresh’s continued growth and innovation, the brand is led by a strong leadership team comprised of:
Ryan Ziegelmann, president and general manager, Evolution Fresh, is responsible for leading the business strategy and cross functional team objectives across all channels of business. Under his leadership, the business has expanded to more than 18,000 doors in North America and commercialized a steady pipeline of innovation which has grown sales, share and profit for the enterprise. Ryan is a founding board member of the Cold Pressure Council, an executive board member for Junior Achievement of Washington, and previously served on the Management Committee for the North American Coffee Partnership with PepsiCo responsible for Starbucks’ $2 billion Ready to Drink coffee business.
Jimmy Rosenberg, chief juice officer, Evolution Fresh, has more than 30 years of expertise in making, selling and drinking juice. Jimmy founded Evolution Fresh in 1993 with a relentless passion for making high-quality, authentically delicious cold-pressed juice, that is still evident today. As founder of Evolution Fresh, he continues to work closely with the team and remains committed to introducing as many people as he can to cold-pressed juice and inspiring people to make healthy, self-nurturing choices.
Scott Lewis, vice president, Customer Business Development. Scott joined the Evolution Fresh leadership team in July 2017 to provide strategic leadership to ensure our expanding portfolio of juice-powered wellness is the clear in-store choice for shoppers. As our new sales leader, Scott will be responsible for leading the go-to-market and selling strategy across all channels of business outside of Starbucks Retail stores, and fostering best-in-class customer development with and through our selling organization and sales agency partners.
Anne Williams, vice-president, marketing and category, Evolution Fresh, leads brand, marketing, and product strategy across the Evolution Fresh portfolio. As leader of the brand, Anne is committed to delivering on Evolution Fresh's purpose – inspiring people to thrive. Anne is a six year Starbucks employee; previously serving as director, Tazo Tea.
Troy Hoover, vice president, Supply Chain for Evolution Fresh, is responsible for sourcing and sustainability, manufacturing, quality assurance, and customer service from our state of the art Juicery in Rancho Cucamonga, Calif. Troy began his Starbucks career in March 1995 as a distribution manager at Starbucks York Roasting Plant in Pennsylvania.
About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juice and smoothies that provide wholesome and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high-pressure processing (HPP) to help protect flavors and nutrients. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit www.EvolutionFresh.com.
 Sources: AMG SA Survey, Evolution Fresh: Natural Channel + FDM Shopper Study, July 2016. Question: For what occasions do you buy super premium juice product?
 As part of a balanced diet and healthy lifestyle