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  • Lawrence,  KS
  • United States

Company Description

All Hilary's Eat Well products are non-GMO verified, certified gluten-free, dairy-free, soy-free, egg-free, corn-free, nut-free! We only use real-food ingredients that reflect the diversity needed for a healthy body, world and economy. In addition to our delicious frozen veggie burgers and bites, Hilary's has launched a line of shelf stable "free-from" salad dressings. See all of our products, our ingredients, explore recipes, and more on our website: hilaryseatwell.com

Brands: Hilary's Eat Well


 Press Releases

  • Hilary’s Introduces New Culinary-Inspired Millet Medleys in Four Delicious Flavors at Natural Products Expo East 2017

     Free-from Leader Debuts Allergy-Friendly Plant-based Side Dishes in the Frozen Aisle 

    LAWRENCE, KANSAS (September 7, 2017) – Hilary’s, creator of convenient, culinary foods made from real ingredients and free from common allergens, has introduced Millet Medleys, a delicious new line that offers a flavorful and clean twist on traditional rice pilaf, packaged in convenient microwaveable pouches. On display at Natural Products Expo East on September 14-16, 2017, Hilary’s Millet Medleys come in four versatile and savory flavors: Traditional Herb, Golden Curry, Savory Mushroom and Fresh Greek, and are perfect as a bowl base, side dish or meal starter. The new heat-and-eat medleys are rolling out now nationwide, and attendees at Expo East will be able to taste samples at the Hilary’s booth #1460.

    “We were inspired to create this line because of the powerful and nourishing benefits of millet, which is also naturally gluten-free,” said Becky Harpstrite, VP of Marketing at Hilary’s.  “Millet’s higher protein content, sustainable growing methods and alkaline properties make it the perfect base for a variety of flavor profiles and recipes, allowing us to infuse bold flavors with clean ingredients. With fresh, on-trend and mouthwatering flavors, our Millet Medleys are a tasty, free-from option in the frozen aisle. They’re perfect for busy consumers who want convenience, whether they’re clean eaters or have special dietary needs.”

    Millet Medleys are made with a harmonious blend of ancient grain millet, extra virgin olive oil, organic veggies and protein-rich pulses – just heat and serve for a delicious, plant-based side dish or meal ready in minutes. Millet is a hot, trending ingredient known for improving digestive health and for its high fiber and alkaline properties, in addition to being a drought resistant crop. Like all Hilary’s products, Millet Medleys are free from common allergens including wheat, dairy, eggs, soy, nuts, sesame, and corn, and are vegan, USDA Certified Organic, Non-GMO Project Verified and Certified Gluten Free. Additional details on the new Millet Medley flavors include:

    • Traditional Herb: juicy carrots, peas, and white beans pair with fresh herbs like parsley and thyme for a classic blend
    • Golden Curry: a warm, exotic mixture of nutrient-rich lentils, peas and golden raisins infused with powerful turmeric and cayenne
    • Savory Mushroom: hearty mushrooms, fragrant herbs and roasted veggies create a delicious and comforting dish
    • Fresh Greek: garbanzo beans, Kalamata olives, red onion and sun-dried tomatoes provide an authentic taste of Greece with bursts of lemon, parsley and mint

    Hilary’s new Millet Medleys are available at conventional and natural grocery stores nationwide and in Canada, as well as online for a SRP of $4.99 per package. For more information and recipe inspiration, please visit www.hilaryseatwell.com and follow us on Facebook, Twitter, Pinterest and Instagram.

    About Hilary’s

    Hilary’s is the creator of convenient and culinary foods that are made from real ingredients and are free-from common allergens. On a mission to help heal the American diet, Hilary’s is an innovator and disruptor in the natural food industry, creating delicious, convenient, family friendly, common allergen-free foods for all people who are seeking tasty, nourishing cuisine. Hilary’s robust portfolio includes frozen veggie burgers, frozen veggie bites, frozen veggie sausages, frozen millet medleys and shelf-stable salad dressings. All products are Certified Gluten Free, Non-GMO Project Verified, certified organic and free from common allergens including dairy, eggs, soy, nuts and corn. Hilary’s is currently the #1 selling veggie burger brand as measured by SPINS, the leading provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry.

    Hilary’s products are available in conventional and natural grocery stores nationwide and in Canada, as well as online. For more information or to find a store near you, please visit www.hilaryseatwell.com.

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    Hilary’s Secures Growth Capital from VG Growth Partners

    Leader in Plant-based Allergy-friendly Foods Primed for Accelerated Growth Bolstered by New Investment 

    LAWRENCE, KANSAS (September 2017) – Hilary’s, a trailblazer in delicious plant-based foods that are free from common allergens, has received a significant growth capital investment led by VG Growth Partners, a new fund created with the mission to advance the next generation of consumer brands. Founded by industry veterans Michael Caridi, Sanjeev Vinayak and Hitesh Hajarnavis, VG Growth Partners will serve dual roles as investment partners and strategic advisors to the brand. Hilary’s is currently the #1 selling veggie burger brand as measured by SPINS[1], and is poised for tremendous growth in the free-from category, which is projected to reach $20 billion by 2020[2].

    “We’re experiencing mounting demand for our foods within the allergen-free community in addition to adding mainstream shoppers who want clean, healthy options that are easy to prepare,” said Lydia Butler, president and chief financial officer of Hilary’s. “The astounding consumer response that has led to our current leadership in the market is a testament to the fact that people want delicious and nourishing cuisine, and we’re grateful that our new investors, VG Growth Partners, share our vision for healing the American diet.”

    The new round of funding will enable Hilary’s to expand its internal sales and marketing teams, amplify expansion of its retail footprint, and accelerate innovation and new product development. Hilary’s is the third investment for VG Growth Partners in the allergen-friendly space. With more than 50 years combined experience leading natural food brands, the founders of VG Growth Partners not only see the market opportunity in the food allergy space, but are personally passionate about helping to increase the accessibility of free-from foods across the country through brands families can trust.

    “Free-from is a booming category with tremendous potential for growth, and I know so many families – including my own – who are directly affected by food allergies,” said Hitesh Hajarnavis, a founding partner of VG Growth Partners. “Experiencing firsthand the daily challenges and emotional worry that I know other families affected by food allergies are dealing with, is part of what fuel our passion for this space. We’re determined to make a difference, and it’s real deal brands like Hilary’s that are charting a new future by creating great tasting foods that are not only safe for those with allergies but also enjoyed by all that will make it possible for us. It’s thrilling to be part of this food revolution!”

    A true disruptor in allergy-friendly eating, Hilary’s is best known for its plant-based Veggie Burgers; however, its recent line extensions and launches – including Millet Medleys and Veggie Sausages – have quickly climbed to the top of their respective categories as well. Hilary’s investment from VG Growth Partners also follows new national distribution gains for the brand, including placement at Kroger for its shelf-stable dressings and a partnership with frozen food e-commerce platform, Healthy Goodness.

    All Hilary’s foods are free from common allergens, including wheat, dairy, eggs, soy, nuts, and corn, and are vegan, Certified Gluten Free, Non-GMO Project Verified and Certified Organic. Hilary’s products are available at conventional and natural grocery stores nationwide, as well as online. For more information and recipe inspiration, please visit www.hilaryseatwell.com and follow us on Facebook, Twitter, Pinterest and Instagram.

    About Hilary’s

    On a mission to help heal the American diet, Hilary’s is the creator of plant-based, culinary inspired foods that are made from real ingredients and free from common allergens. Hilary’s is an innovator and disruptor in the natural food industry, creating delicious, convenient, family friendly foods for all people who are seeking tasty and nourishing cuisine. Hilary’s robust portfolio includes frozen veggie burgers, frozen veggie bites, frozen veggie sausages, frozen millet medleys and shelf-stable salad dressings. All products are plant-based, free from common allergens including wheat, dairy, eggs, soy, nuts and corn, and Certified Gluten Free, Non-GMO Project Verified, Certified Organic by the USDA. Hilary’s is currently the #1 selling veggie burger brand as measured by SPINS[3], the leading provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry.

    Hilary’s products are available in natural and conventional grocery stores nationwide and in Canada, as well as online. For more information or to find a store near you, please visit www.hilaryseatwell.com.

    About VG Growth Partners

    VG Growth Partners (“VGGP”) is an advisory and investment firm led by highly experienced operators and investors focused on building category leading consumer companies. VGGP brings significant industry expertise, proven track record as brand-builders, and hands-on operational experience of its co-founders to help promising brands grow sustainably. VGGP is excited to partner with young branded consumer companies looking to leverage VGGP’s operational know-how, strategic resources and financial capital. VGGP is flexible in structure and stage of investments ranging from $500k to $3+ million.

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    [1] Hilary’s is the #1 selling plant-based burger in SPINS Natural 52 weeks ending 2017-August-13

    [2] Packaged Facts; Datamonitor.

    [3] Hilary’s is the #1 selling plant-based burger in SPINS Natural 52 weeks ending 2017-August-13 

    Press Fact Sheet

    Overview: Hilary’s is the creator of convenient and culinary foods that are made from real ingredients and are free-from common-allergens. On a mission to help heal the American diet, Hilary’s is an innovator and disruptor in the natural food industry, creating delicious, convenient, family friendly, common allergen-free foods for all people who are seeking tasty, nourishing cuisine. Hilary’s robust portfolio includes frozen veggie burgers, frozen veggie bites, frozen veggie sausages, frozen millet medleys, and shelf-stable salad dressings. All products are certified gluten free, Non-GMO verified, certified organic and free-from common allergens including dairy, eggs, soy, nuts and corn. Hilary’s is currently the #1 selling veggie burger brand as measured by SPINS, the leading provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry.

    History: Hilary’s (originally Hilary’s Eat Well) was founded in 2010 and is now a B Corporation certified food-manufacturing company dedicated to nourishing people’s bodies and the environment with foods that taste great and are free of all common allergens and artificial ingredients.  Hilary’s uses only thoughtfully researched, organic and non-GMO ingredients. Products are easy to prepare at home, and are undeniably delicious. It’s eating well made easy.

    Hilary’s family of products currently includes:

    • NEW! Millet MedleysFlavorful, clean twists on traditional pilafs using ancient grain gluten-free millet, olive oil, organic veggies and protein-rich pulses, all packaged in convenient microwaveable pouches.
      • Traditional Herb: carrots, peas, white beans and fresh herbs like parsley and thyme
      • Golden Curry: nutrient-rich lentils, peas and golden raisins infused with powerful turmeric and cayenne
      • Savory Mushroom: hearty mushrooms, fragrant herbs and roasted veggies
      • Fresh Greek: garbanzo beans, Kalamata olives, red onion and sun-dried tomatoes
    • Veggie Burgers – Delicious, culinary-inspired veggie burgers using real, minimally processed ingredients that are free from common allergens. 
      • World’s Best: The original and still Hilary’s best-selling burger
      • Adzuki Bean: Millet, adzuki beans, cumin, coconut oil, and Real Salt®
      • Hemp & Greens: Greens, wholesome hemp seed and tasty thyme
      • Root Veggie: Millet-based, filled with organic root vegetables and a kick of mustard
      • Black Rice: Lotus Foods Rice heirloom climate-smart More Crop Per Drop™ rice, millet, adzuki beans and health-supportive greens
      • Curry: Tender lentils, golden curry, forbidden rice, sweet potato and green peas and ginger
      • Kimchi: Featuring Wildbrine Kimchi, for a veggie burger filled with deliciously fermented veggies
      • Spicy Thai: Sweet potato, mango, exotic spices, savory herbs and a touch of jalapeño heat

    • Veggie Bites – From freezer to table in minutes, these versatile veggie bites are great for busy lives. Perfect as a tasty appetizer, as an addition to salads and casseroles, or as a great way to get kids to smile while eating some veggies.
      • Original: The original, packed with a healthy mix of whole grains and veggies
      • Spicy Mesquite: Sweet and smoky flavor with carrots and beets
      • Broccoli Casserole: Crispy crunchy outside, packed with broccoli, carrots, onion and garlic
      • Mediterranean: Fragrant herbs, tender garbanzo beans and lemon juice

    • Veggie Breakfast Sausages – Organic, vegan, and free from gluten and soy, these nutrient-rich and flavorsome veggie sausages are a breakthrough in the breakfast category. Packed with plant-based whole foods that serve as a hearty way to start your morning.
      • Spicy Veggie Sausage: Combines classic herbs and spices with wholesome ingredients like millet, lentils, and dates
      • Apple Maple Sausage: Plant-based whole foods are blended with cinnamon, nutmeg, and maple syrup for a burst of flavor in every bite

    • Dressings – Delicious, culinary-inspired salad dressings using real, minimally processed ingredients that are allergy-friendly.
      • Ranch Chia: Beyond-dairy-free dressing, packed with omega-3s and organic chia seeds
      • Balsamic Thyme: Classic balsamic flavors with earthy organic thyme and a hint of sweetness
      • Remoulade: An original from Hilary’s restaurant, great on salads, spread on sandwiches (or veggie burgers!), or used as a dip
      • Apple Fennel: Organic apple cider vinegar and health-supportive organic dandelion root powder
      • Beet Vinaigrette: Earthy organic beet puree, extra virgin olive oil and balsamic vinegar anchor this dressing and marinade, while hints of apple and dill keep it fresh
      • Chili Lime Vinaigrette: Organic green chilies star in this dressing and marinade, while tangy lime juice, extra virgin olive oil, apple cider vinegar, and peppery cumin balance the blend
      • Spicy Island: A tangy twist on a classic dressing, Spicy Island is oil free, has a coconut milk base and is free from allergens including dairy and egg
      • Tomato Kalamata: Ripe organic tomatoes, velvety extra virgin olive oil, and Mediterranean herbs bring robust flavor to this hearty dressing and dip.

    Where to buy: Hilary’s products are available in conventional and natural grocery stores nationwide and in Canada. For more information or to find a store near you, please visit www.hilaryseatwell.com.

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