ITO EN (North America), Inc.

Booth:436
http://www.itoen.com


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  • Brooklyn,  NY
  • United States

Company Description

ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a culture and interest in authentic green tea in the United States and beyond. Tea drinking is as relevant today as it was 2,000 years ago and at ITO EN, although we've modernized, we remain true to the ideals of this tradition and set unprecedented standards for excellence. The innovation of Oi Ocha, Japan's #1 Selling Green Tea and award-winning TEAS' TEA line are among the many ITO EN offerings.

Brands: TEAS' TEA, Oi Ocha, Traditional Japanese Tea Line, ITO EN Shot


 Press Releases

  • (Sep 12, 2017)

    ITO EN LAUNCHES NEW MATCHA LOVE AND OI OCHA TEA INNOVATIONS

    Global Leader in Green Tea Expands Portfolio to Include New Matcha LOVE Tea Bag Varieties and Ice-Steeped Oi Ocha Cold Brew

    Brooklyn, New York – ITO EN (North America) INC. the world’s leading premium green tea company and innovator of healthy beverages, today announced it unveiled new contemporary flavors of its premium matcha LOVE® Tea Bags and a new Oi Ocha Cold Brew ready-to-drink. The two new matcha LOVE Tea Bags are offered in Lemon Verbena + Peppermint and Apple + Ginger, infusing a fruity and invigorating zest to perfectly play off the premium Japanese matcha and green tea. The Oi Ocha Cold Brew utilizes an authentic Japanese cold brew process of ice steeping the tea leaves to extract a smooth, clean taste to allow the purity of the tea leaf to shine.

    “We are excited about our new tea innovations – both in teabags and ready-to-drink. The refreshing new combinations of our new matcha LOVE Tea Bags complement the naturally sweet umami taste of matcha and green tea, giving tea lovers a fresh and delicious option to shake up their morning ritual or afternoon pick-me up,” says Rona Tison, executive vice president of corporate relations & PR for ITO EN (North America) INC. “With the success of our recent launches of our Cold Brew lines for TEAS’ TEA Organic and matcha LOVE, we are proud to expand our offerings to our classic Oi Ocha using a Japanese cold brew method of Mizudashi. Our loyal fans can now experience the lighter, smoother taste of cold brew with our traditional Oi Ocha.”

    Using its decades of deep-rooted green tea expertise, ITO EN’s new, on-trend creations continue to innovate in the matcha tea category to meet the demands of a modern lifestyle. New product details include:

    • Matcha LOVE Matcha + Lemon Verbena + Peppermint Tea Bags – perfect for brewing hot or cold, the unique marriage of herbal citrus notes and cooling peppermint offers a light, effervescent taste that blends harmoniously with finely milled matcha. Ten premium matcha bags in each box.
    • Matcha LOVE Matcha + Apple + Ginger Tea Bags – notes of crisp apple and warm ginger merge beautifully with the full-bodied matcha, creating an aromatic tea experience. Ten premium matcha bags in each box. 
    • Oi Ocha Cold Brew – unsweetened and meticulously crafted with premium, whole-leaf green tea leaves and matcha, this authentically ice-steeped green tea delivers powerful nutrients wrapped in a clean, smooth naturally sweet sip. Available in 16.9 fl. oz. bottles.

    ITO EN was recently awarded “Best Tea Industry Innovation” at the 2017 World Tea Expo, recognizing the brand for its impactful strides in product research and development for the tea category. The company was also ranked #18 by Fortune as one of “50 Companies Changing the World” for its sustainable tea farming practices.

    Matcha LOVE and Oi Ocha are currently available at natural food stores and specialty supermarkets nationwide, to include Whole Foods Market, Sprouts Farmers Market, Wegmans and The Fresh Market. Products are also available at ITO EN brand retail stores and online at Amazon.com. For more information, please visit matcha LOVE at www.matchalove.com and Oi Ocha at www.itoen.com/ready-to-drink/oi-ocha.

    About matcha LOVE®

    Matcha LOVE®, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit www.matchalove.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.

    About ITO EN (North America) INC.:

    ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA Organic, Oi Ocha, ITO EN Shots and matcha LOVE®. To learn more about ITO EN, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

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    TEAS’ TEA ORGANIC LAUNCHES “TASTEFULLY LESS” CAMPAIGN

    Leading Purveyor of Refreshing Teas Showcases Simple Ingredients and Time-Honored Brewing Expertise    

    Brooklyn, New York  – TEAS’ TEA Organic®, pioneer of simple, ready-to-drink whole-leaf green, black and white teas, today announced the launch of “Tastefully Less,” the brand’s first national media campaign. The project focuses on the brand’s commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating the message through a series of clean, minimalistic visuals promoted via digital and social media.

    “So many ready-to-drink beverages are either taking out sugar and artificial ingredients or adding in extra supplements to appear to be more simple, natural or healthy,” said Harris Goldman, head of marketing and innovation for ITO EN (North America) INC., the creator of TEAS’ TEA Organic. “Teas’ Tea has always made only simple, natural unsweetened teas, and we remain very choiceful with the ingredients we use. With our ‘Tastefully Less’ campaign, we bring our brand essence to life in a beautiful, minimal way and celebrate what makes us the ‘Tea of All Teas.’”

    The “Tastefully Less” campaign features five varieties – Unsweetened Green Tea, Unsweetened Jasmine Green Tea, Unsweetened Lemongrass Green Tea, Unsweetened Rose Green Tea and Slightly Sweet Peach Ginger Black Tea. Developed in partnership with ENGINE, a leader in digital and social communication, the campaign highlights each “hero” ingredient though high-quality photography, choiceful copy and minimalistic art design. The campaign drives awareness and conversion through a variety of digital channels, including social sponsored posts, paid digital banners, influencer partnerships, a branded website and search engine marketing. Additionally, TEAS’ TEA Organic’s public relations agency, Rachel Kay Public Relations, will spearhead earned media and buzz-building tactics to further amplify awareness of the campaign.

    TEAS’ TEA Organic is available at natural food stores and specialty supermarkets nationwide, including Whole Foods Market, Sprouts Farmers Market, Kroger, Albertsons, Safeway and more, as well as online at Amazon.com and itoen.com.  For more information on TEAS’ TEA Organic and its products, please visit www.teastea.com.

    About TEAS’ TEA® Organic

    TEAS’ TEA® Organic, owned by ITO EN (North America) INC., is a line of refreshingly delicious teas, brewed with simple, organic ingredients for a clean taste. Founded with the goal to create The Tea of All Teas®, TEAS’ TEA Organic is sustainably sourced and helps to revitalize health and wellness through powerful antioxidants, infused botanicals and naturally occurring nutrients. All TEAS’ TEA Organic products are organic, vegan, gluten-free and free from artificial preservatives. To learn more about TEAS’ TEA Organic, visit www.teastea.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

    About ITO EN (North America) INC:

    ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots, matcha LOVE® and Jay Street Coffee®. To learn more about ITO EN, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

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    ITO EN Debuts Ice-Steeped Cold Brew Teas for matcha LOVE and TEAS’ TEA Organic

    Global Leader in Green Tea Unveils Ready-to-Drink Teas Using Authentic Cold Brewing Techniques

    NEW YORK – ITO EN, the world’s leading green tea beverage company, today announced it will launch a lineup of new ice-steeped cold brew ready-to-drink teas across two award-winning beverage brands, matcha LOVE®  and TEAS’ TEA® Organic. Each new beverage leverages authentic Japanese cold brew processes, ice-steeping the tea to bring out the smooth, naturally mellow sweetness of green and black teas. The new teas will begin shipping to retailers later this year.  

    “Consumer demand for cold brew beverages is at an all-time high, and we believe the launch of our new matcha LOVE and TEAS’ TEA Organic Cold Brew teas will help us establish a new segment in the RTD tea category,” said Rona Tison, senior vice president of ITO EN (North America) INC. “Given ITO EN’s deep-rooted expertise in Japanese cold brew methods called Mizudashi, we feel there’s an enormous opportunity for us to take the leadership role for this innovative set. We’ve elevated the simple essence of our tea leaves and created a more delicate taste with a smooth, clean finish.”

    ITO EN’s new cold brew creations provide an entirely new spin on conventional green and black teas. Ice-steeping the high-quality, premium tea leaves draws out a more nuanced, smooth taste that is refreshingly delicious. Product details include:

    • matcha LOVE Cold Brew: a truly cutting-edge creation in the matcha tea category, matcha LOVE Cold Brew is crafted with whole leaf green tea, finely ground matcha powder and chilled water. Simply steeped to deliver a smooth, subtly sweet taste, matcha LOVE Cold Brew will be available in two organic varieties: Matcha + Green Tea (unsweetened and Non-GMO Project Verified) and Lemon Matcha + Green Tea.
    • TEAS’ TEA Organic Cold Brew: bringing new dimensions to traditional favorites, the brand’s meticulous cold brewing methods provide a more refined and smoother taste than conventionally brewed teas. TEAS’ TEA Organic Cold Brew will be available in two varieties: Pure Green Tea (unsweetened and Non-GMO Project Verified) and Raspberry Black Tea.

    Matcha LOVE and TEAS’ TEA Organic are currently available at natural food stores and specialty supermarkets nationwide, to include Whole Foods Market, Sprouts Farmers Market, Wegmans and The Fresh Market. Products are also available at ITO EN brand retail stores and online at Amazon.com. For more information on the brands, please visit matcha LOVE at www.matchalove.com and TEAS’ TEA Organic at www.teastea.com.

    About matcha LOVE®

    Matcha LOVE®, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit www.matchalove.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.

    About TEAS’ TEA® Organic

    TEAS’ TEA® Organic, owned by ITO EN (North America) INC., is a line of refreshingly delicious teas, brewed with simple, organic ingredients for a pure, clean taste. Founded with the goal to create Only the Purest Tea®, TEAS’ TEA Organic is sustainably sourced and helps to revitalize health and wellness through powerful antioxidants, infused botanicals, and naturally occurring nutrients. All TEAS’ TEA Organic products are organic, vegan, gluten-free, and free from artificial preservatives. To learn more about TEAS’ TEA Organic, visit www.TeasTea.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

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