Enjoy Life Foods Debuts New Packaging, Grain & Seed Bars
at Natural Products Expo East 2017
Leader in Allergy-Friendly Foods Turns Teal, Unveils First Ancient Grain-Based Bar Line
Chicago, Ill. (Sept. 14, 2017) – Enjoy Life Foods, the #1 brand in the Free-From food category, today announced a complete packaging makeover for its entire product portfolio featuring the unofficial shade of food allergy awareness, bright teal. The first to debut Enjoy Life’s bold new look are new Grain & Seed Bars launching at Natural Products Expo East, a unique line of bars unlike anything in the Free-From category. This new bar line is the first to combine three types of the ancient grain, sorghum, in four comforting, sweet flavors: Banana Caramel, Cranberry Orange, Chocolate Marshmallow and Maple Sweet Potato. Attendees are invited to receive an exclusive first look at the packaging and taste the new bars at booth #1039.
“Our vision with our new packaging was to proudly and boldly demonstrate our ongoing commitment to creating trusted options to the food allergy community,” said Joel Warady, Chief Sales & Marketing Officer. “Teal is a comforting color to those with food allergies, and launching the packaging this fall during back-to-school season and Halloween when people struggle to find safe allergy-friendly options felt like perfect timing. It’s apparent free-from snacking isn’t slowing down – it’s actually fueling the $6.5 billion Free-From category – and with pioneering innovation like our Grain & Seed Bars we’re continuing to meet the demand for convenient options while giving people permission to worry less and eat freely.”
The new eye-catching teal packaging will begin shipping to retailers nationwide in October 2017. Each package touts Enjoy Life’s iconic red logo and communicates the brand’s dedication to real, simple ingredients in every product, from baking chocolates to protein bites. Each package also prominently displays allergy-friendly ingredient callouts and Vegan, Certified Gluten-Free and Non-GMO Project Verified certifications.
Available November 2017 in natural and conventional retailers, Grain & Seed Bars are high in protein, with the 50 gram bars touting eight grams and 28 gram bars containing four grams. Each bar is also crafted with three types of sorghum including the very popular popped-sorghum, certified gluten-free rolled oats, are palm oil-free, gluten-free and free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans – more than any other bar on the market. Like all Enjoy Life products, the bars are made in a dedicated nut-free and gluten-free bakery, are Certified Gluten-Free, Non-GMO Project Verified, Kosher, Halal Certified and are made with all natural ingredients. Retail price is $4.69/five-pack box of one-ounce bars, $2.19/single-serve 50 gram bars and $26.28/12-pack 50 gram bars. Flavor details include:
- Banana Caramel – naturally sweet banana bits fused with rich caramel for the ultimate indulgence
- Cranberry Orange – zesty, tangy flavor notes of dried cranberries and blood orange pair with roasted pumpkin seeds and vanilla
- Chocolate Marshmallow – velvety dairy-free chocolate and gooey marshmallow unite for a crowd-pleasing treat
- Maple Sweet Potato – real sweet potato combined with a cozy dose of delicious maple
To learn more about Enjoy Life’s full portfolio of snacks, or to purchase the new flavors in November, please visit www.EnjoyLifeFoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com, ‘Like’ us on Facebook, or follow us on Twitter, Instagram, Pinterest or Snapchat.