Crazy Richards Peanut Butter Company


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  • Dublin,  OH
  • United States

Company Description

On the back of any food label, you’ll find two types of ingredients: The essentials and the compromises. Only when you rid yourself of the cluttery compromises will you reveal the potential inside the food you eat and ultimately the potential inside of you. We are a peanut butter company that’s crazy enough to deal entirely without the compromises. Because the only “more” we’re interested in is more happiness, more energy, and more freedom that comes from sticking to the essentials.

Brands: - Krema Natural Peanut Butter - Crazy Richard's Natural Peanut Butter - Crazy Richard's Natural Almond Butter - Crazy Richard's Natural Cashew Butter - Crazy Richard's Pure PB - Crazy Richard's Pure PB Plus - Crazy Richard's PB Burst

 Press Releases

  • Media Contacts:

    Valery Lebowitz

    Crazy Richard’s Peanut Butter

    Office: 614-889-4824

    Cell: 614-562-9284

    Julie Daubenmire

    Approach Marketing on behalf of

    Crazy Richard’s Peanut Butter

    Cell: 614-325-9005


    COLUMBUS, Ohio (September 13, 2017) — Crazy Richard’s Peanut Butter, a natural peanut butter company selling products as both Crazy Richard’s Peanut Butter and Krema Peanut Butter, announces that it is phasing out its Krema label and selling all products under the Crazy Richard’s brand. The move is part of a larger effort to modernize and update the company, as well as introduce new products to the portfolio and increase online sales.

    “After buying both the Krema and Crazy Richard’s peanut butter companies, my father operated them as sister companies for more than two decades,” said Kimmi Wernli, president and owner of Crazy Richard’s Peanut Butter. “We realized that operating two labels was causing confusion for customers, and we wanted to bring all of our products under the recognizable Crazy Richard’s name. We’re excited to continue the momentum and educate customers on everything Crazy Richard’s has to offer.”

    Crazy Richard’s began phasing out Krema products in early 2017. The company has been working with grocery retailers nationwide that have carried the Krema label to inform customers about the name change and availability of the product under the Crazy Richard’s brand. Both Crazy Richard’s and Krema peanut butters are single-ingredient all-natural products made with peanuts sourced from the United States.

    Wernli, who took over as president and owner of the company from her father in 2016, made the decision to stick with the Crazy Richard’s name over Krema based on consumer testing and the fact that sales of Crazy Richard’s products were growing over sales of Krema. In addition to working with retailers, Wernli has been leveraging social media to educate customers about the name change from Krema to Crazy Richard’s.

    Crazy Richard’s peanut butter is sold in grocery retailers nationwide, as well as online through the company’s own online store and through Crazy Richard’s is based in Columbus, Ohio.

    About Crazy Richard’s Peanut Butter

    Crazy Richard’s Peanut Butter is one of the oldest natural peanut butter companies in the country. Since 1972, Crazy Richard’s Peanut Butter has been making peanut butter with just one ingredient—peanuts—and without extra fats, oils, sugars or additives. A family-owned business, current president and owner Kimmi Wernli took over the company from her father, Richard Sonksen, in 2016. The company is based in Columbus, Ohio. Learn more at


 Additional Info

Geographic Area of Interest
Asia, Canada, United States, Western Europe

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