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Covet Public Relations
Kira Tirshfield; firstname.lastname@example.org
CORE® Nutrition to Introduce New Flavor and Packaging Innovations at Natural Products Expo East
The Premium Beverage Brand Will Showcase the Ways it’s Bringing to Market New and Better Ways to Hydrate
BALTIMORE, Md. (September 13, 2017) – CORE® Nutrition - purveyors of CORE® Hydration pH-balanced bottled water; CORE® Organic, the USDA Certified Organic low calorie fruit-infused beverage; and now CORE® Organic Energy, a USDA Certified Organic low calorie sparkling energy drink - will unveil new offerings that are set to launch in Q4 of 2017 and early 2018 during the Natural Products Expo trade show this week.
Joining the existing national CORE® Organic range in February, are two top-trending flavors: Cherry Berry Lime and Orange Mango. CORE® Organic is the only USDA Certified Organic, low-calorie, great tasting antioxidant beverage on the market. Each flavor is low-glycemic (with less than one gram of sugar per serving), gluten-free, soy-free, Project Verified non-GMO, Kosher and vegan.
Also in February, CORE® Hydration will introduce 30-ounce six-packs, a convenient way for consumers to stock up on the brand’s top-selling SKU. In under three years, the perfectly-balanced bottled water has taken the market by storm, quickly gaining loyal customers across the country and becoming the #2 premium domestic bottled water. The 30-ounce bottle is currently the fifth best-selling domestic premium bottled water SKU across all channels.
CORE® Nutrition is also celebrating the rolling launch of a new line of sparkling energy beverages under the CORE® Organic Energy branding – starting on both coasts in California and in the Mid-Atlantic region. The brand began with three flavors (Tropical Berry, Pomegranate Blue Acai, and Lemon Ginger) this summer, and the newest flavor, Tropical Coconut, will debut alongside the roll-out in select markets for the first time in December 2017. A low-calorie sparkling beverage, CORE® Organic Energy delivers cleaner energy, boasting antioxidants and a USDA Certified Organic energy blend of four stimulating ingredients: coffee beans, guarana, yerba mate, and green tea; each is Project Verified non-GMO, gluten-free and vegan with only 35 calories per can.
“Our consumer is fit, healthy, and lives a fast-paced life, and we are dedicated to connecting with them on a personal level” said CORE® Nutrition’s Chief Marketing Officer Eric Berniker. “The innovations we’re bringing to market are in direct response to the demand we’re seeing for USDA Certified Organic products, added convenience, and better-for-you beverages that taste amazing.”
Attendees of Expo East are invited to sample CORE®’s existing and new offerings at booth #1810 from September 14-16 at the Baltimore Convention Center. For more information, please visit www.core-hydration.com and follow CORE® Nutrition on Instagram (@core), Twitter (@COREdrinks), and Facebook (CoreHydration).
About CORE Nutrition, LLC.
A health and wellness company founded in 2015 on innovative design and science, CORE® Nutrition is the maker of CORE® Hydration premium bottled water and CORE® Organic fruit infused beverages. CORE Nutrition was founded by beverage industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®. CORE Hydration is a premium bottled water that is perfectly balanced to work in harmony with your body’s natural pH. Through a unique process, CORE Hydration is ultra-purified and balanced with electrolytes and minerals to achieve your body’s “Perfect pH” of 7.4. Available in 1.3 liter, 30 ounce, and 20 ounce wide mouth closure PET and a 24 ounce sports-cap PET, CORE is also offered in a 500 milliliter six-pack, with a 30 ounce six-pack coming early in 2018. CORE’s revolutionary contoured bottle is 100% recyclable and BPA free. The company’s second product, CORE Organic fruit infused beverages are delivering what consumers have been thirsting for but unable to find, an organic, low calorie and great tasting beverage. In addition to being USDA Certified Organic with only 5 calories per serving, they are also low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. Each serving of CORE Organic contains the same amount of antioxidants as between ¼ and ½ cup serving of blackberries or cherries per bottle, derived from white tea extract, maqui berry, and vitamin C. Two new trend-aware flavors of CORE Organic and a new CORE Organic Energy flavor are slated for launch early 2018. CORE’s celebrity brand ambassadors include Ellie Goulding, Demi Lovato, Adam Levine, Becky G, Diplo, Juicy J, Karlie Kloss, Katy Perry, and Max Martin. CORE brands can be found at major retailers such as 7-Eleven, Circle K, Wawa, Albertsons, Kroger, Safeway and Target. For more information and to find a retailer near you, please visit www.core-hydration.com.