Plant-Based Beverage Brand Expands Product Line with Naturally-Flavored Spins on Original SKUs
ST. ALBANS, VT (September 2017) – DRINKmaple, maker of the nation’s leading maple water, is announcing three new flavors at Natural Products Expo East in Baltimore, Maryland taking place September 14-16, 2017. Offering twists on the brand’s classic maple and watermelon waters, the new flavors seamlessly enhance DRINKmaple’s current lineup of healthful hydration.
The new flavors include Grapefruit Maple Water and Raspberry Lemon Maple Water, flavored versions of DRINKmaple Organic Maple Water (launched May 2014), and Tart Cherry Watermelon Water, a flavored version of DRINKmelon Organic Watermelon Water (launched August 2016). All five SKUs will be showcased and sampled at booth #8129.
“We are excited to showcase our three newest flavors at the show this year,” said Kate Weiler, co-founder and CEO of DRINKmaple. “Each offers a familiar taste for the consumer while also being very complimentary to our maple or watermelon water. We have seen that people are drawn to the new products’ refreshing flavor combinations as well as their superior nutritional profiles.”
Grapefruit Maple Water and Raspberry Lemon Maple Water are refreshing takes on DRINKmaple. Similar to the original, both new flavors are low-calorie and are loaded with 46 naturally occurring nutritional compounds including electrolytes, antioxidants, polyphenols and prebiotics. The hydrating beverage has more manganese than a cup of kale and half the sugar of coconut water.
DRINKmelon spinoff Tart Cherry Watermelon Water packs a flavorful punch. The drink combines organic watermelons with organic tart cherry juice, which has been known for its anti-inflammatory properties, while maintaining the naturally nutritious properties of watermelon, including potassium, citrulline and vitamin C.
Each new flavor contains organic fruit juice as well as natural flavors. The natural flavors are derived from the essence from real fruit and are all-natural, vegan, non-GMO and dairy-free. No sugars or artificial ingredients have been added to the new SKUs. MSRP is $2.99 and the product is shelf-stable for 24 months.
In addition to innovation, DRINKmaple has seen many gains on the distribution front. Since its recent announcement going national with CVS Pharmacy, the brand will be rolling out nationally with Whole Foods Market this October. Other new retailers include Shaw’s/Star Market, New Seasons, Earthfare, Sprouts, Market Basket, Safeway, Fairway Market, Hyvee, Fresh Thyme and Heinen’s.
DRINKmaple products can be found in conventional and natural grocers, specialty food stores, restaurants and fitness studios across the U.S. and is available internationally in nine countries in Europe, including the U.K.
To learn more, visit: www.drinkmaple.com
At DRINKmaple, we're on a mission to innovate in the beverage space by creating healthful hydration for the broader consumer. We are makers of DRINKmaple Organic Maple Water, a premium plant-based hydration beverage consisting of the raw sap tapped directly from sugar maple trees in Vermont, and DRINKmelon Organic Watermelon Water, a plant-based, single-ingredient functional beverage is made from 100% organic watermelons. Grapefruit Maple Water, Raspberry Lemon Maple Water and Tart Cherry Watermelon Water launch fall 2017.
Public Relations and Marketing Manager