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  • Erlanger,  KY
  • United States

Company Description

AVURE is the global leader in HPP with more than 60 years of experience and expertise in HPP science, packaging and manufacturing.  AVURE specializes in HPP systems for beverage processing with the fastest and most reliable systems in the industry.  AVURE helps producers implement HPP from recipe development and process validations to installation, regulatory affairs, and post-installation support. AVURE equipment is used to treat the majority of all HPP-protected food around the world.

Brands: HPP High Pressure Processing Equipment AV-10 AV-M AV-X AV-S

 Press Releases

  • Like the successful AV-X, the new AV-M is expandable with a scalable capacity up to 180%

    Erlanger, KY (August 15, 2017) – Built for growth and success, the new AV-M, like its popular predecessor, the AV-X, is a machine that quickly scales for fast-growing food companies.

    With a slightly smaller footprint than the AV-X, the AV–M enables food producers to buy the machine size that fits their current production needs, and as the company grows, the machine expands to keep up with increased production –– all without the expense or added floor space of a second machine. The AV-M easily upgrades from 20M to 30M to 40M with the highest possible throughput.

    Avure HPP Vice President and General Manager, Jeff Williams says, “High Pressure Pasteurization (HPP) is growing fast and there are two key factors sparking that growth. Firstly, there is the consumer’s desire for clean label, natural, fresh foods and beverages, which is a natural fit with HPP. Secondly, there are food manufacturers who want HPP’s food safety benefits and HPP’s advantages of better taste, texture and nutrition. No other food technology provides the same range of HPP’s benefits relative to nutrition, safety and shelf life extension.”

    If a company is launching a new HPP food or beverage product, the AV-M can be an ideal solution, letting them start in the most cost-effective way possible and expand quickly as demand for their product grows.

    Williams adds, “Beyond developing innovative HPP machines, Avure, with over 60 years of high-pressure experience, has also helped food companies with HPP product development, HPP recipe R&D, packaging and navigating ever-changing food regulations.” 

    When Avure Technologies introduced AV-X, the first scalable HPP machine, there was nothing like it in the market. The AV-X gained rapidly in popularity because it let food companies start HPPing in the most cost-effective way possible. Now, with the AV-M’s even more efficient footprint, capacity expands as quickly as demand for product grows because the AV-M upgrades easily. A company will purchase upgrade equipment along the way, but they won’t need to invest in a new machine.

    “At Avure, we are proud that our scalable technology and the new AV-M is making HPP accessible to more food companies and consumers. Because better food safety, taste, texture and nutrition is a win for consumers and food companies alike,” says Marketing Director Lisa Pitzer.

    About Avure /JBT Technologies

    Avure enables producers to implement High Pressure Processing, HPP, with the fastest, most reliable equipment. From installation and maintenance of equipment systems to recipe and package development, Avure helps producers increase food safety and extend shelf life while providing consumers with nutritious, natural, flavorful food. Avure equipment is used to treat the majority of all HPP-protected food around the world. More information is available at


  • Explore High Pressure Processing (HPP) with Avure
    AVURE helps producers implement HPP from recipe development to installation and beyond of the fastest and most reliable systems. AVURE equipment is used to treat the majority of all HPP-protected food around the world....

  • Avure High Pressure Processing Solutions

    Avure Technologies created the first commercial high pressure processing system more than 60 years ago. Today, Avure features multiple HPP systems, including the AV-X, with upgradeable, energy-efficient and space-saving designs, worldwide tolling centers and partnerships with more major food brands than every other HPP manufacturer.

    Avure’s expandable machines enable a producer to buy the machine that best suits current needs, and as the company grows and volume expands, the machine can be upgraded to keep up with increased demand. With Avure HPP, producers are manufacturing in record volumes, reducing shrinkage and growing their distribution overnight.

    Avure also manufactures a vertical machine, the AV-S, developed specifically to allow seafood producers to more efficiently process shellfish, removing 100% of the meat from the shell, increasing yields by up to 30%.

    Avure operates an in-house research and development facility to help partners perfect their HPP-friendly recipes plus maintains service centers around the globe to answer questions, provide on-site maintenance and spare parts fulfillment.

 Additional Info

Exporting Status
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