As Vice President of Marketing, Susan is responsible for the brand’s footprint and the marketing strategy of a growing food research company. She works closely with all of SPINS’ departments to help them find and achieve growth. This includes brand positioning, custom content, digital marketing, event planning and execution, market research, press and industry relations, social strategies, and strategic partnerships. At Technomic, she established the corporate marketing strategic initiatives and led the marketing/events team in a complete repositioning of a well-established 50-year-old brand. With a 23-year history in foodservice publishing working for Nation’s Restaurant News, Winsight Media/Restaurant Business, and R&I, Susan brings a broad view of the food industry in addition to marketing expertise.
Susan is a graduate of Philadelphia University and resides in Chicago, IL.