The Disruptive Brands New Marketing Playbook
- Friday, 09/15/2017: 9:30 AM - 10:30 AM
- Room: Baltimore Convention Center, Room 321
Emerging brands are now a leading catalyst for growth in many CPG product categories, reflecting the fast-changing attitudes, needs and preferences of today’s consumers. Catalina’s shopper intelligence has observed tremendous turnover in the best-selling CPG brands in recent years.
This panel discussion will focus on insights, best practices and power of personalization to take the right marketing approach to enable performance and growth of emerging brands, answering the question of how to best to invest marketing dollars to deliver true brand expansion.