The Internet is Here to Stay: Master Your Digital Presence & Engage Consumers

  • Friday, 09/15/2017: 3:45 PM - 5:00 PM
  • Room: Hilton, Holiday Ballroom 2


In this interactive session we'll explore four key drivers of a strong digital presence: brand alignment, excellence in content development, the power of partnerships, and actionable measurement.  Laser focused on small CPG brands and DIY tactics and tools, you'll walk away better equipped to manage your brand online, convert followers to buyers, and leverage cost-effective techniques to hit above your weight. 

  • The importance of consistent branding and messaging across channels
  • How to leverage authentic content and compelling narrative to draw in followers and drive sales
  • How to amp up your visibility and influence by collaborating, not competing, with other brands
  • The power of testing and integrating EVERYTHING
  • Stop score-keeping on the wrong numbers and track actionable metrics that really count


Trish Thomas