What Consumers Really Want: Achieving Transparency Through Product Design & Labeling
- Friday, 09/15/2017: 12:15 PM - 1:30 PM
- Room: Hilton, Holiday Ballroom 2
When it comes to the products that people consume "Does this taste good?" isn't the only criteria that matters anymore. Consumers are more and more interested in whether products align with their dietary needs as well as with their value system. Is it ethically sourced? Does it contain hormones? Non-GMO? Organic?
Increasingly, consumers flock to the brands that pro-actively equip them with the information they need to be healthier, make more informed decisions and support the food products that are made in a way that aligns with their values -- whatever their values may be.
In this session, Sam Slover (founder, CEO and head designer of Sage Project) will cover a number of emerging trends and strategies to help brands meet consumers with the information they're increasingly craving.
Discussion points include:
- What are consumers looking for? What are their pain points?
- What is the current state of transparency in food? What is the future of food labeling?
- How can brands take this information and craft better product design/labeling to help consumers and provide more transparency? What do consumers expect brands to disclose? What is the short/long-term benefit for brands?
- How can brands best combine physical and digital strategies to tell deeper stories? And how can they think cross-platform (brick and mortar, e-commerce, digital retail)?