Promoting Your Plants: How To Successfully Market Plant-Based Products to Consumers

  • Friday, 09/15/2017: 2:00 PM - 3:15 PM
  • Room: Hilton, Holiday Ballroom 1

Description

Plant-based foods are finding enormous success with consumers, with many reasons contributing to this success. Join us for a lively discussion in which we'll dig into the best ways to educate and connect with consumers about eating plant-based products.

We'll discuss topics such as:

  • Best practices in merchandising, promoting, and advocating for plant-based products at retail
  • The messaging and language that is most effective for brands communicating with consumers
  • Demographics of consumers shopping for plant-based products 
  • The audiences being engaged effectively/ineffectively by brands selling plant-based products
  • Brand promotions most successful with consumers
  • How influencers can help brands effective engage with and educate consumers about plant-based eating and products
 

Speakers

David Benzaquen

CEO
PlantBased Solutions
Speaker

Jackie Day JD

Author
The Vegan Way: 21 Days to a Happier, Healthier, Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You
Speaker

Mo Payette

CEO
Mother's Market & Kitchen
Speaker

Rachel Hauser

Community Manager
REBBL
Speaker