Promoting Your Plants: How To Successfully Market Plant-Based Products to Consumers
- Friday, 09/15/2017: 2:00 PM - 3:15 PM
- Room: Hilton, Holiday Ballroom 1
Description
Plant-based foods are finding enormous success with consumers, with many reasons contributing to this success. Join us for a lively discussion in which we'll dig into the best ways to educate and connect with consumers about eating plant-based products.
We'll discuss topics such as:
- Best practices in merchandising, promoting, and advocating for plant-based products at retail
- The messaging and language that is most effective for brands communicating with consumers
- Demographics of consumers shopping for plant-based products
- The audiences being engaged effectively/ineffectively by brands selling plant-based products
- Brand promotions most successful with consumers
- How influencers can help brands effective engage with and educate consumers about plant-based eating and products