Better ROI (Return On Influence): How Brands Can Optimize Results & Enjoy Better Relationships with Influencers

  • Thursday, 09/14/2017: 2:00 PM - 3:15 PM
  • Room: Hilton, Holiday Ballroom 2

Description

Who's talking about your brand and how could they be doing better? Or who would be better? What is the role of the influencer in your marketing and business strategy? How do you navigate influencer selection, responsibilities and effectiveness better?

Attendees will hear from Ashley Koff RD and Robyn O'Brien, co-hosts of Take Out with Ashley & Robyn podcast, on their insights and experiences and then invite two brand representatives - Andreas Koch, Influencer Marketing & Partnerships at WellNext & Darren Mahaffy, VP of Marketing at Nature's Path Foods - with whom they collaborate to join for an engaging discussion and Q+A.

Bring your tough questions, bring your curiosity and leave receiving exceptional value from these influential and inspiring speakers who seek to help you build better businesses powered by better influencer relationships. 

 

Speakers

Andreas Koch

Influencer Marketing & Partnerships
Wellnext Family of Brands
Speaker

Ashley Koff RD

Nutrition Expert & Health Advocate
Ashley Koff RD LLC
Speaker

Darren Mahaffy

Vice President of Marketing & UK General Manager
Nature's Path Foods
Speaker

Robyn O'Brien

Founder
AllergyKids Foundation
Speaker