Natural Products Business School

  • Wednesday, 09/13/2017: 7:45 AM - 5:00 PM
  • Room: Hilton, Holiday Ballroom 6


Natural Products Business School is a full-day of learning and networking designed to provide entrepreneurs with targeted, in-depth solutions to common business challenges, and an opportunity to connect with the ecosystem of service providers who can partner with you toward success.

Cost: $195 Exhibitors / $295 Attendees (Not included with Super Pass Upgrade.)


Tackle the intricacies of raising capital while maintaining a strong mission.

7:45am - 8:20am Registration and Networking Light Breakfast
8:20am - 8:30am
Welcome & Partner Spotlight

  • Rachael Shayne, Culture Architect & Brand Strategist 

8:30am - 9:00am Fireside Chat with Kara Goldin
Distilling and defining your mission as an entreprenuer takes work, but reaps big rewards. Kara Goldin, founder and CEO of Hint, Inc., will share her remarkable story of creating and growing a successful mission-driven company. Kara has been named among Fortune’s Most Powerful Women Entrepreneurs and Forbes’ 40 Women to Watch Over 40. 

  • Kara Goldin, hint, Inc

9:00am - 9:45am Crafting a Retellable Story
To draw your customers, rally your investors, and build your key partnerships, you have to tell a good story. But what is a story, really, and how will yours be remembered and retold? Join Jay Golden, founder, storytelling coach and author of Retellable: How Your Essential Stories Unlock Power and Purpose, in an interactive exploration into how stories work, how they guide meaning, and how your own collection of essential stories can transform the world around you. 

  • Jay Golden, Retellable

9:45am - 10:00am Let's Be Real: Stories of Successful Impact Entreprenuership 

  • Katlin Smith, Simple Mills

10:00am - 10:40am Profit with Purpose: Creating a Measurable Mission-Based Business Plan

  • Terry Frishman, Culinest

10:40am - 11:00am Mission Possible: Staying True in a Changing World
In 2017 Applegate, the nation’s leading natural and organic meat company, celebrates 30 years of “Changing the Meat We Eat.” Senior Director of Mission, Gina Asoudegan will discuss how the company’s mission has evolved over 30 years to meet the challenges of an ever-evolving marketplace.

  • Gina Asoudegan, Applegate

11:00am - 11:40am Shine Brighter: Understanding your Business Financials 
In this workshop, we'll explore different elements of financials so that you can leave feeling confident and fearless.

  • Tera Johnson, Food Finance Institute + Tera's Whey

We'll discuss: 

  • P&L Statements

  • COGS,Pricing, & Margins

  • Distribution Strategy

  • Managing Trade Spend

11:40am - 11:45pm Partner Spotlight

11:45pm - 12:30pm Networking Lunch

12:30pm - 12:45pm Coming Soon! 

12:45pm - 1:30pm Brands Just Want to Have Fun(ds): Exploring the Funding Landscape

  • Cheryl Clements, PieShell

  • Jessica Bates, Dwight Funding

  • Ross Davisson, CircleUp

  • Additional Featured Panelists Coming Soon!

1:30pm – 2:15pm What Does an Investor Really Want? 
In this interactive improv-style session, join us for a front row seat to an investor conversation. 

  • Mark Haas, The Helmsman Group
  • Wayne Wu, VMG

2:15pm - 3:00pm Pitfalls to Avoid When Raising Capital 

  • Jennifer Rosenthal, KO Firm

  • Carole Buyers, BIGR Ventures

  • Duane Primozich, BIGR Ventures

3:00pm - 3:15pm Networking Break

3:15pm - 3:45pm Don't Go Alone: The Value of Mentorship + Finding your People

  • Rachael Shayne, Culture Architect & Brand Strategist

  • Jane Miller,

3:45pm - 4:30pm Impact Capitalism: Exiting Differently + New Ways to Think about Liquidity  

  • Moderator: Nancy Rosenzweig, Big Path Capital

  • Diana Propper de Callejon, Cranemere Inc.

4:30pm - 5:00 pm Breathe, Think + Do Like an Exponential Leader 

  • Jenelle Cobb, Executive & Business Growth Coach

5:00pm - 5:05pm Pitch-Slam Semi-Finals Kickoff + Partner Spotlight

5:05pm - 6:00pm Pitch-Slam Semi-Finals Competition

Click here for the Pitch-Slam Application


Carole Buyers

Co–Founder and Managing Partner
Boulder Investment Group Reprise (BIGR)

Cheryl Clements

Founder + CEO

Duane Primozich

Co–Founder and Managing Partner
Boulder Investment Group Reprise (BIGR)

Gina Asoudegan

Senior Director of Mission

Jane Miller


Jay Golden

Chief Storyteller, Story Coach
Featured Speaker

Jennifer Rosenthal

Corporate Partner
KO Firm

Jessica Bates

Director of Business Development
Dwight Funding

Kara Goldin

Founder + CEO
hint, Inc.

Katlin Smith

Simple Mills

Rachael Shayne

Culture Architect & Brand Strategist
Former CEO, Cubspot

Ross Davisson

VP of Business Operations

Terry Frishman


Wayne Wu

Managing Director
VMG Partners