Natural Products Business School is a full-day of learning and networking designed to provide entrepreneurs with targeted, in-depth solutions to common business challenges and an opportunity to connect with a diverse ecosystem of service providers.
Cost: $195 Exhibitors / $295 Attendees (Not included with Super Pass Upgrade.)
Tackle the intricacies of raising capital while maintaining a strong mission.
7:45am - 8:20am Registration + Investor Networking (Light Breakfast Included)
8:20am - 8:30am Welcome + Partner Spotlight
8:30am - 9:00am Opening Inspiration
Distilling and defining your mission as an entrepreneur takes work, but reaps big rewards. Kara Goldin, founder and CEO of hint, Inc., will share her remarkable story of creating and growing a successful mission-driven company. Kara has been named among Fortune’s Most Powerful Women Entrepreneurs and Forbes’ 40 Women to Watch Over 40.
9:00am - 9:45am Six Steps to an Effective, Retellable Story
To draw your customers, rally your investors, and build your key partnerships, you have to tell a good story. But what is a story, really, and how will yours be remembered and retold? Join Jay Golden, founder, storytelling coach and author of Retellable: How Your Essential Stories Unlock Power and Purpose, in an interactive exploration into how stories work, how they guide meaning, and how your own collection of essential stories can transform the world around you.
9:45am - 10:00am Let's Be Real: Stories of Successful Impact Entrepreneurship
Four years ago, Katlin Smith started Simple Mills with the goal of cleaning up the center aisles of the grocery stores. Today, the brand is sold nationwide as the largest natural baking mix brand and one of the largest natural cracker brands. However, getting there hasn’t always been smooth sailing. In this session, Founder and CEO, Katlin Smith will discuss how the needs of entrepreneurs change as companies grow and what has made a difference in the company’s growth.
10:00am - 10:40am Profit with Purpose: Creating a Measurable Mission-Based Business Plan
What is your why? Businesses today can be both profitable and mission driven. Doing good by doing well. To successfully compete, you may need both! What kind of impact do you want to have? To create a clearly-articulated, measurable, mission-based plan, we need to first answer the why - before the who, what, when, where and how. Then we can create shared value with critical buy in, and leverage meaningful partnerships. Case studies with insights, advice and a check list of doable steps will be highlighted.
10:40am - 11:00am Mission Possible: Staying True in a Changing World
In 2017 Applegate, the nation’s leading natural and organic meat company, celebrates 30 years of “Changing the Meat We Eat.” Senior Director of Mission, Gina Asoudegan will discuss how the company’s mission has evolved over 30 years to meet the challenges of an ever-evolving marketplace.
11:00am - 11:40am Fearless Fundraising: Understanding your Business Financials
Entrepreneurs often try to raise money before they are ready to do so successfully. How much do you need and for what? What kind of money should you use and when? The result is often a lot of discouraging conversations and anxiety over meeting payroll. This session is designed to reset this dynamic entirely.
You'll leave understanding:
Financial Statements: what are they saying about the financial life of your business?
Growth Capital: how much capital do you need to grow, what kind, and when?
Perfect Presentation: how do you properly document requests for financing, make strong business assumptions and successfully raise money?
11:40am - 11:45pm Partner Spotlight
11:45am - 12:30pm Networking Lunch
12:30pm - 12:45pm Passion Isn't Found, It is Nurtured
12:45pm - 1:40pm Brands Just Want to Have Fun(ds): Exploring the Funding Landscape
Join us in an intimate conversation centered around demystifying the "F" word. We'll hear from experts in crowdfunding, venture capital, asset-based lending, marketplace investing, incubation, acceleration and more! This action-packed 55 minutes will leave you with a deeper understanding of the vast and widely diverse capital options available to emerging brands.
Cheryl Clements, PieShell
Jessica Bates, Dwight Funding
Ross Davisson, CircleUp
Jackie Miller, Chobani
Zoe Feldman, Cleveland Avenue
1:40pm – 2:25pm What Does an Investor Really Want?
In this interactive improv-style session, join us for a front row seat to an investor conversation.
Mark Haas, Helmsman Group
Wayne Wu, VMG
Mark Shaw, Avocado Studios
2:25pm - 3:10pm Pitfalls to Avoid When Raising Capital
Jennifer Rosenthal, KO Firm
Carole Buyers, BIGR Ventures
Duane Primozich, BIGR Ventures
3:10pm - 3:25pm Networking Break
3:25pm - 3:45pm Don't Go Alone: The Value of Mentorship + Finding your People
Rachael Shayne, Culture Architect & Brand Strategist
Jane Miller, Janeknows.com
3:45pm - 4:30pm Impact Capitalism: Exiting Differently + New Ways to Think about Liquidity
Nancy Rosenzweig, Big Path Capital
Diana Propper de Callejon, Cranemere Inc.
Ralph Carlton, King Arthur Flour Company
Chuck Holt, InvestEco
4:30pm - 5:00 pm Breathe, Think + Do Like an Exponential Leader
5:00pm - 5:05pm Pitch-Slam Semi-Finals Kickoff + Partner Spotlight
5:05pm - 6:00pm Pitch-Slam Semi-Finals Competition