Priority Points Program

When you exhibit at one of New Hope Network Tradeshows (Natural Products Expo West and East, Club Industry Show, and Engredea), Priority Points determine the order in which you can select a booth and/or hotel reservations are for the following year or years of that show.

Historical Points + Show Points (Current Booth Size Points + Integrated Marketing Points + Sponsorship Points) = Total Show Points

Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, NPA Market Place) and Engredea & SupplyExpo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009 to 2013, the Club Industry Show beginning in 2010, and World Tea Expo beginning in 2017. A maximum of one point is earned for each past show. Historical points are the only points used for booth moves.

Show Points: Booth Points, Integrated Marketing Points, and Sponsorship are given for (applicable show) contracted booth space, sponsorship participation, and marketing solutions as outlined below. Show points are applicable to the current year only; after show participation you will receive the 1 point for that show. These points DO NOT carry over to shows or years, they are show specific.

Contracted Booth Space

 

Points

Each 100 sq. ft. equivalent purchased

..........

1

 

Sponsorship Participation

 

Points

Platinum Level Sponsor

..........

3

Platinum Level Sponsor

..........

2

Silver Level Sponsor

..........

1

Marketing (Integrated) Points

New Hope Network offers integrated marketing solutions that provide the results you want. As your total non-tradeshow marketing spend increases (a combination of print, event, and digital media trade and consumer promotion products), so do your priority points.

Integrated Marketing:

  • Advertising in Natural Foods Merchandiser, expowest.com, expoeast.com, Delicious Living & deliciousliving.com, newhope.com, Club Industry magazine & mobile app, clubindustry.com, Engredea.com, Functional Ingredients mobile app
  • Spend on sponsoring NBJ Summit
 

$5,000-$9,999

..........

1

$10,000-$14,999

..........

2

$15,000-$24,999

..........

3

$25,000-$34,999

..........

4

$35,000-$44,999

..........

5

$45,000-$49,999

..........

6

$50,000-$74,999

..........

7

$75,000-$99,999

..........

8

$100,000-$124,999

..........

9

$125,000-$149,999

..........

10

$150,000 or $174,999

..........

11

$175,000-$199,999

..........

12

$200,000-$224,999

..........

13

$225,000-$249,999

..........

14

$250,000 or above

..........

15

Signed contracts must be on file at New Hope Network by end of business day on the following dates for integrated marketing points to be included in calculations for the following shows. Integrated marketing spend points do not carry over to the next calendar year.

Total integrated marketing spend of $100,000 or more brings exclusive benefits, including:

  • Access to VIP hotel block at host hotels at Natural Products Expos, Engredea
  • Access to VIP area at Natural Products Expos, Engredea
  • Conference passes (2 per customer) at Natural Products Expo West & Engredea

 

Integrated marketing contracts received by:

 

Will Impact Priority Points for these events:

December 2, 2016 to Dec 1, 2017

..............

Natural Products Expo West 2019, Engredea 2019, Natural Product Expo East 2019

December 2, 2017 to Dec. 1, 2018

..............

Natural Products Expo West 2020, Engredea 2020, Natural Product Expo East 2020