Press Agenda

Press Room Information:

The Press Room is available to qualified members of the Press and is located in the Hilton, Level 2, Holiday 4. To view a campus map and the location of the Press Room click here.

The Press Room is open to qualified badge holders including: Press, Press Crew, Influencer and Social Enthusiast. Media Management and Support badge holders may enter the press room with a qualified badge holder. The Press Room hosts the Best of East Press Award entries and provides a space to plug-in, work, host interviews and discussions.


Wednesday - Friday, 8:00am - 6:00pm
Saturday, 8:00am - 12:00pm

* Please note: You can now pick up your Press badge at any registration kiosk.

Press Agenda Highlights:

Press members have full access to the show floor and all general events and education at Expo East. Below you’ll find a recommended press agenda outlining what not to miss at Expo, while allowing plenty of open time to meet your goals in covering the show. Make the Press Room your hub to get online, log stories, vote on your favorite new product launch, and take a break from the show floor.

Harvest Festival - Wednesday, September 13 | 2:00 - 6:00pm | BCC, Level 300, Outside Terrace Sponsored by Eden.

The State of the Natural Industry: How We Will Fuel Growth & Better the World - Thursday, September 14 | 8:30 - 10:00am | Hilton, Holiday Ballroom 6.

Best of East Press Luncheon - Thursday, September 14 |12:00 - 1:00pm | BCC, Level 300, Outside Terrace

Pitch Slam Party - Thursday, September 14 | 4:30 – 6:30pm | Hilton, Holiday Ballroom 6 | Sponsored by 301 Inc. and Financo.

Pitch Slam Finals - Thursday, September 14 | 4:30 – 6:30pm | Hilton, Holiday Ballroom 6.

Community Breakfast - Friday, September 15 | 7:30-9:00am | BCC, Level 300, Outside Terrace | Sponsored by Applegate, Elmhurst Milked, Handsome Brook, Java House, Julie's Real, Kite Hill, Living Juice, the Maple Guild, Pure Brazilian, the SoulFull Project, Splenda, and Sweet Earth Natural Foods.

Friday Keynote: Jonathan Safran Foer - Friday, September 15 | 9:00 – 10:00am | Hilton, Holiday Ballroom 6

Women in Naturals - Friday, September 15 | 5:30 – 7:00pm | BCC, Level 300, Outside Terrace | Sponsored by Reserveage Nutrition.

Friday Evening Celebration & Retailer of the Year Award - Friday, September 15 | 6:00 – 8:00pm | Hilton Lawn.

Hot Products Pavilion - Thursday - Saturday | Opens every morning at 9:30am | BCC, Levels 300 and 400 | New for 2017! We’ve expanded the Hot Products Pavilion on level 300 into rooms 307-310.