Press Policies

Press badges are reserved for well-qualified editorial staff from approved media outlets. Press credentials are not carried over year to year, you must register each year.

To qualify for a complimentary press pass for Natural Products Expo East, the applicant must cover the natural, healthy, and organic industry on a regular basis by publishing articles or writing regular reports. Private consultants who are paid by an individual company are not eligible for a press pass, and should register for a business services badge.

We have added a Correspondent registration category. This category covers those individuals who work for media outlets, but may not directly write or cover the event.

PRESS CREDENTIALS consist of a business card with your name, media outlet and title as well as ONE of the following:

  1. Traditional Print Media (online versions as well) Examples include: Newsletter, Trade Journal, Magazine, eNewsletter.
    a) Please provide a sample of two articles, published within the past six months that clearly displays authorship, and is within the realm of the natural, organic and healthy living space.*
    b) OR, a copy of publication masthead including your name– see accepted titles below.*

*Links or pdf's are acceptable to submit for verification.

  1. TV/Radio: Please submit a link to your show or segments, as well as a screen shot of your stations issued press credentials.
  2. Freelance: Please provide letter of assignment, on outlet’s letterhead.
  3. Social Media Influencers/Bloggers: Please provide a link to your blog or social feed from the past six months that is within the natural, organic and healthy living space. Specific requirements:
    5,000 followers on Twitter OR
    2,000 friends or likes on Facebook OR
    1,000 followers on Pinterest/Instagram/Blog
    (NOTE: Social Media Influencers/Bloggers with less followers will be registered as Correspondent)
  4. Correspondent: If you have less “likes, followers, or friends” than stated above, but want to cover the show as Media, you may qualify as a “Correspondent”. The charge for a Correspondent Badge is $35, and will increase to $65 on August 4th, 2017.

Note:
These qualifications must be submitted in full within 10 days, otherwise the press or correspondent credential may not be qualified. If you have not submitted your business proof before arriving on show site, plan to bring business proof per above with you.

Accepted Titles for Press Badges: Editor (in title), Photographer, Reporter, Writer (in title), Anchor, Broadcast Producer, Camera Operator (will be registered as “Press Crew”), Host, Reporter, Sound Engineer (will be registered as “Press Crew”), Program Director, Blogger, Assistant Production titles.

Accepted Titles for Correspondent Badges: Publisher, Account Executive, Administrative Assistant, Associate Publisher, CEO, Marketing titles, Public Relations titles, President, Sales titles, Vice President.

Children 15 years and younger are required to have a Children’s Badge and must be under adult supervision at all times. Click here for our child policy.


Natural Products Expos / New Hope Network reserves the right to refuse media badges, without cause, during pre-registration as well as onsite media registration. Due to high demand, media badges are limited in number.

Photography/Videography Policy

Qualified press—who wishes to photograph or film at the show is required to check in at the Press Room on-site to sign a waiver and receive authorization upon each day of filming.

Live TV and nationally syndicated film crews must check in at the Press Room and must be approved on-site in order to photograph and/or videotape at the show.

Private consultants who are paid by an individual company are not eligible for a press badge, and should register as business services. See press room personnel for complete information on qualifying for a press badge. Exhibitors and their private consultants are permitted to photograph and videotape their own booth only.

Photographers and videographers are required to obtain permission before filming any exhibitor's booth and must refrain from filming those who do not grant permission.

Qualified press who have obtained press passes and are photographing and/or filming at the show may not, under any circumstances, solicit payment from exhibitors for service. Those who are found to be soliciting payment will have their press passes immediately revoked, and may be banned from future events.

Filming, videotaping and photography are prohibited at all events, education and seminar sessions, including keynote presentations. Exhibitors and their private consultants may film, photograph and/or videotape their own exhibitor-presented seminar(s) only.

Attendee indemnifies and holds harmless New Hope Network and Penton Media, Inc., their respective parent, subsidiaries and affiliates, with respect to any claims from any third party claims whatsoever arising from Attendee's media activities under this waiver.

Photographers and videographers are required to ask permission before filming and must refrain from filming those who do not grant permission. Exhibitors are permitted to photograph and videotape their own booth only. Exhibitors who do not want the press to photograph or videotape their booth should inform the Press Room staff onsite.

No other photography or videography is permitted. We reserve the right to refuse entrance to any photographer/videographer.